Prepared for Lauren Bilton
Three directions for Sweatmate.
Each concept follows your brand deck: Plus Jakarta Sans for headings and body, Clash Grotesk for the logo, buttons and catchphrases, and only Burnt Sienna, Linen, Muted Clay and Charcoal. What changes is the mood, the layout and the way each one moves.
The missing link in your sweat ritual.
- 01Ritual
Editorial · Linen-led · Calm
The brand deck brought to life. Linen space, sienna type and the deck’s hairline grid, with a slow cinematic sauna film leading into a scroll-told ritual.
- 02Heat
Immersive · Charcoal-led · Cinematic
Lights down, heat up. A dark, sauna-lit product story with heat-haze motion, a pinned capsule reveal and the brand texture reacting to your cursor.
- 03Drop
Modular · Sienna-led · Community
Warm, social and shoppable. Bento tiles, a drop-shaped window into the sweat, real Sweatmates front and centre, and a bundle builder that stacks real jars.