Prepared for Lauren Bilton
Four directions for Sweatmate.
Each concept follows your brand deck: Plus Jakarta Sans for headings and body, Clash Grotesk for the logo, buttons and catchphrases, and only Burnt Sienna, Linen, Muted Clay and Charcoal. What changes is the mood, the layout and the way each one moves.
The missing link in your sweat ritual.
- 01Ritual
Editorial · Linen-led · Calm
The brand deck brought to life. Linen space, sienna type and the deck’s hairline grid, with a slow cinematic sauna film leading into a scroll-told ritual.
- 02Heat
Immersive · Charcoal-led · Cinematic
Lights down, heat up. A dark, sauna-lit product story with heat-haze motion, a pinned capsule reveal and the brand texture reacting to your cursor.
- 03Drop
Cinematic · Sienna-led · Label-first
One continuous Blender film you scroll through: the camera circles the jar while each swipe turns it to the next chapter (how to take it, what is inside, what it supports), then a bundle builder.
- 04Design 4
Cinematic · Nordic · Product-led
A path-traced product film you scroll through: the jar opens in a sunlit sauna and one capsule rises from the pile to reveal its formula.